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GENERAL SESSION: Messaging in the Cloud - Email, SMS and Voice


Speaker:

Bryan Wade

Director of Channel Partnerships
ExactTarget

Track: All Tracks


How can you effectively send mass permission-based email at scale? That’s the question Bryan Wade, Director, Channel Partnerships for ExactTarget, tackles head-on in this session. Sending and tracking the impact of messages sent at massive scale can be a daunting task – tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. Come learn how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and find out why so many ISVs, Social Networks, and large-scale senders are using ExactTarget to manage mass commercial and transactional messaging. If you’re thinking about adding an “MTA or SMTP in the Clouds,” or just want to learn more about sending mass messages at scale, this session’s a must.

Speaker Bio:
As Director of Channel Partnerships, Bryan sets the vision for how the ExactTarget SOA interface integrates with software companies, social networks and ISV platforms to enable email marketing within their applications. Under his leadership, ExactTarget has developed partnerships with the world’s largest software companies to bring email marketing powered by ExactTarget into partner applications. Over his four year tenure with ExactTarget, Bryan has implemented over 200 of the world’s largest email programs for Retail, Enterprise and B2B companies. Before joining ExactTarget, Bryan was an IT consultant and database developer in the telecommunications, retail and pharmaceutical industry.





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SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.



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Cloud Computing Bootcamp

Introducing at Cloud Computing Expo 2009 East for the first time in New York City a full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.

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Video Coverage of Cloud Computing Expo

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Cloud Computing Conference & Expo 2009 East
Allstar Conference Faculty Speakers Include...


VOGELS

Amazon.com

ANAND

Yahoo!

COFFEE

Salesforce

BLAKELY

Intel

CHAUDHARY

Keynote Systems

BRUNETTE

Sun

BAUER

Forbes.com

DANIELS

HP

KERPAN

CohesiveFT

FELLOWS

451 Group

KRISHNAN

ParaScale

BEVERIDGE

VIRTERA

PYKE

Cordys

WARDLEY

Canonical

WOLSKI

UCSB

TZUO

Zuora


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Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

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